AUTHENTIC SOCIAL IMPACT
With award-winning military and veteran social impact experts and an all-military veteran creative and production team, We Are The Mighty is uniquely positioned to create compelling commercials around veteran causes. Our storytelling delivers content truly authentic to the military and veteran experience. Highlighted below are three campaigns that showcase this work: Don't Wait. Reach Out. (VA), Service Never Stops (Brady Foundation) and Veteran Caregiver (AARP). Our team does more than just understand the values of the military community — we live them.
VIEW "DON'T WAIT. REACH OUT." COMMERCIALS THAT AIRED DURING THE 2022 WORLD SERIES
SUICIDE PREVENTION - DON'T WAIT. REACH OUT.
Don't Wait. Reach Out. is a campaign created for Veterans going through life challenges that are associated with an increased risk of suicide. Its aim is to get Veterans proactively seeking support before they reach a life-threatening crisis point. Elements of the campaign include a website designed for Veterans to seek support, as well as PSAs like ours, which was created for Veterans, by Veterans.
GYM BUDDIES
A recently separated veteran gets unexpected advice from her workout partner.
DIY PROJECT
Two battle buddies confront the realities of aging together.
DON'T WAIT. REACH OUT. IN THE NEWS
Press releases/articles from our partners.
COMING SOON
END FAMILY FIRE - SERVICE NEVER STOPS
Veterans have unparalleled weapons intelligence. They also have unprecedented access to guns. After 20 years of war, PTSD remains a critical issue in the military and veteran community. We worked with the Ad Council and the Brady Foundation to create the following series of films facilitating nuanced conversations around gun safety and mental health, to abate veteran suicide.
GARY PARKER
A former Army Cavalry Scout calls on veterans to be ambassadors to those without the same weapons knowledge.
TERESA BARBER
Navy Military Intelligence veteran highlights how insidious suicidal urges can be with a shocking story of unexpected suicide.
CHRIS JACHIMIEC
An Air Force First Sergeant drives home the importance of gun safety with a personal story about gun suicide.
SERVICE NEVER STOPS IN THE NEWS
Press releases/articles from our partners.
MILITARY COMMUNITY VETERAN CAREGIVERS
There are nearly 6 million military caregivers in the United States, and roughly 43% of them are under the age of 50. Long after their now-dependent loved ones left the battlefield, our caregivers continue to serve and sacrifice in ways most could never imagine. Fighting their own wars, we have to ask: Who takes care of the caregivers? In partnership with the Ad Council and AARP, we created video, radio, and behind-the-scenes content around military caregiving, focusing on the importance of the caregivers taking care of themselves, too. We leveraged our expansive network of military veterans to find the perfect casting for this campaign shot in both English and Spanish.
AARP CAREGIVING
A caregiver to a military veteran shares her story of hope and resilience, reminding caregivers that self care is key to being able to help others.
AARP CAREGIVING BTS
A veteran and We Are The Mighty video director speaks to the power of veteran stories, told by veterans.
AARP'S VETERAN CAREGIVERS IN THE NEWS
Press releases/articles from our partners.
